Print designer
Hands on
70's rock connoisseur

Packaging Design, Book/Editorial
Samm is a print and package designer that is focused on making functional and meaningful work that is also fun to look at. That being said, her nagging environmental guilt has become a driving force in her design process and has greatly increased her interest and exploration of sustainability within print design.
First thing you would do after COVID is over? (If ever)
Travel to Australia
2nd favourite typeface (after Papyrus)
cooper black
Favourite Designer(s) and/or Design Communities
Peter Corriston, Paula Scher, Saul Bass
Case Studies
Stone To The Bone
Stone To The Bone is a 178 page historical account of The Rolling Stones by album cycle. This book is a deep dive into the band, their music and the mayhem they caused each year that they released an album. There are stories about doing drugs, writing killer tunes and breaking the law alongside historical accounts of the albums, lyric break downs and vintage photos of the bad boys of rock'n'roll through the years.
The Rolling Stones have been one of my favourite bands for as long as I can remember. I’m fascinated by their longevity and ability to adapt through the years to stay popular and relevant. I love learning about the history behind bands and the album making process and I figured that this book would be a great way to explore a cross section of my interests.
Very Bad, Feels Sad
This project was made entirely with recycled and sustainable products including, recycled design rough work for the paper, cabbage and turmeric scraps for the ink, recycled cardboard for the inner support, homemade glue, sizing made from cornstarch, and all of my time and effort which I guess isn’t sustainable but only I suffered for it. It is 4 foot 3 inches tall, 38 inches wide, and 18 inches deep.
I’ve always thought of myself as an eco-friendly person. I recycle, I walk when I can, I’ve been a vegan for 6 years and a vegetarian for 10 before that, and I always use a reusable water bottle. But as the years have gone on my willful ignorance and “woo woo hippy” hypocrisy has come back to haunt me. As an artist and designer, I’ve always been aware of the looming effects of paper production, of how much paper we use, and how often that paper is wasted. As soon as I started design school the sheer mass of rough work really hit me. I’d have to print off so many sheets of paper just for us to look at it for 10 minutes, scribble a few things on it for me to change, and then repeat the same thing over and over again until I had a giant Tupperware container full of basically trash paper that I just couldn’t bring myself to throw out because I felt bad about it. In the last few years, my environmental guilt has become a driving force in my design process that has translated itself into my fourth-year design thesis project.