Environmental Designer
Aspiring Imagineer
Iron Man
I am

Packaging Design, Environmental Design
Dawson is an environmental and package designer with a passion for creating thematic spaces. Dawson loves the fun side of design, incorporating his interests in his work while always searching for unique and creative solutions.
First thing you would do after COVID is over? (If ever)
2nd favourite typeface (after Papyrus)
Favourite Designer(s) and/or Design Communities
Virgil Abloh, Daniel Arsham, Walt Disney
Case Studies
Sponge World
My design thesis project this year centred around thematic spaces, with the eventual goal of building a theme park of my own. I spent first semester researching and exploring the design elements that create a successful thematic space at parks like Disney World and Universal Studios. In December, I began working on “Sponge World”: a SpongeBob SquarePants themed park-expansion at Universal Studios in Orlando.
I started the project by watching a lot of SpongeBob and deciding what I wanted to include in my space. I wanted every part of the space to feel straight from the show. One of my biggest takeaways from the research phase of the project was the importance of environmental storytelling. I wanted guests to feel like they were really in Bikini Bottom, on an episode of SpongeBob in which they are the main character. From bathrooms to benches, there is no detail too small when creating a fully immersive environment. From there I developed layouts and a series of concept art that acted as a proposal for what the space would eventually look like.