Sion Kim
The Ziner
Multimedia Designer
Driven Worker
IP Startup
Sion Kim
The Ziner

Interaction Design/Product Design, Print/Brand Communications
Sion Kim is a multimedia designer focusing on communication design and BI/BX. She loves creating persuasive systems that influence behaviours and attitudes. Sion was born in South Korea, has experienced China and British culture for two years, and has been in Canada for the last seven years. Her creativity benefits from her experience with cultural diversity. She practised cultural flexibility and adaptivity throughout her journey and gathered the human behavioural data that explains the “why” and “how” of people. A habit of extensive observation built a strong perspicacity quality, which made her keen on finding peopleʼs needs and subtly communicating them in a direction for growth. Sion is also a film enthusiast and a storyteller. She gets inspiration from Aesop, Tolstoy, Pixar & Disney, Studio Ghibli, Wong Kar Wai, Ingmar Bergman, and Quentin Tarantino. Her passion for telling captivating stories led her to create a fictional universe and a visual brand called "Ziner World". Based in Toronto, Canada. Freelancing for music jackets, visualizers and branding.
First thing you would do after COVID is over? (If ever)
Go to the cinema
2nd favourite typeface (after Papyrus)
Favourite Designer(s) and/or Design Communities
Lucian Bernhard, Dieter Rams, Josef Muller Brockmann, Saul Bass, Barbara Kruger, soon.easy, Gentle Monster, AIGA
Case Studies
Cyber Space Adventure
Root issue is the "increasing number of child predators." The possible solution with larger potential of faster and more effective risk prevention is to protect children by building awareness. Awareness training should inform about the danger a child might face due to certain behavioural choices online, and why they should avoid doing it. Also, educating how to report crime/scam, and what to do when encountered with online lurkers. Online, but also physical object should be used in the training method to enhance children's learning experience. Although, training could be useless if it isn't repeated and practiced on a daily basis. Families should be supportive about the training process and should help their children to be responsible online. The training and intervention should be part of their lifestyle.
Design criteria are based on the design problem statement and are focusing on how the design problem can be approached strategically. Parents should be included in all solutions. The learning experience of children is most effective when parental support is combined. Parents are also in need of awareness training as the digital generation's adaptation to the online world is unfamiliar to the adults' generation. In order for parents to make online awareness a lifestyle, their deep understanding of the digital world, platforms, risks, potential routes for encountering online dangers and how to avoiding them is vital. Physical and tangible materials are essential to the method of solution since it makes learning experience highly engaging, easy to understand, and entertaining. I tried to focus on the 'interactivity' and 'tangibility' of the educational design product.
Digital Opportunity Trust
Digital Opportunity Trust, DOT, connects developing countryʼs youth communities and builds sustainable digital modules that produce income-generating opportunities and form effective entrepreneur partnerships between the private sector. Through digital platforms members of DOT build networks and a foundation for economic growth. To redesign the identity of Digital Opportunity Trust, I questioned the original designʼs clarity in message thus, reframing the promise. Aimed to capture the organizationʼs essence and to stay true to the corporate personality. Consistency in versatile design language and continuous fluid elements is highlighted in the brand manual (view the full pdf on my portfolio website). Taking less of a high-tech stylistic approach, and emphasizing the DOTʼs mission – Youthful and engaging social sector organization that builds strong connected communities, and creates opportunities to grow as a whole. The focus is on successfully communicating the connective innovativeness and conveying cultural recognition.
Connecting the scattered communities through digital networks is the key to the DOTʼs personality. The new corporate identity was founded on the grid imagery – connecting scattered dots. The circular grid reminds the epicentre locator map. Epicentre indicates scattered youth communities in the DOTʼs grid imagery and where the movement starts. The DOTʼs grid connects communities by setting the direction and magnifying the impact. A fluid logo system on a circular grid is the continuous theme. The main logo ‘DOTʼ is the abbreviation of the Digital Opportunity Trust. Using the circular grid, all the letters – D, O, and T, are drawn inside the O. The wordmark is a customized typeface using SemiBold Raleway. The O and U are double combined to visualize the digital aspect of the organization and to follow the grid imagery. This twist in-text applies all for the fluid elements and the headings.