Neutral Avenue (Ntrl Ave) is a publication depicting the relationship between fast fashion trends in North America and pressures female identifying individuals feel to follow said trends. Neutral Avenue is an opportunity to explore one’s self through their exterior wear. Neutral Avenue is a space to feel confident in whichever way you want to look.
Idea Lab at York University offers all students a unique opportunity to experience real industrial design problems. Design Lab was hired within this department of Lassonde School of Engineering, and tasked to create a new corporate identity, with stationary design and collateral marketing materials.