Hachette Book Group Re-Brand
Hachette Book Group is a publishing company located in the US and Canada with numerous sub-groups and companies all with their own genres and goals. The overall visual identity was out of date and static. It lacked fluidity and connection with the company’s goals and values. This led to it blending in with several other publishing company identity’s. Other company’s in the same market which all held the same style of formal, stiff, and very corporate. I wanted the take a step away from that and make Hachette Book Group stand out and truly represent their brand.
The purpose of SpaceScape is to give a sense of wonder, appreciation, and love for the science-fiction film industry by creating an engaging and interactive design exhibition. This project will exhibit the imagination, creativity, and care that went into creating these sci-fi worlds. The audience will be able to feel the work and effort that went into creating these films and be filled with a sense of awe and excitement. By looking into the art of sci-fi film such as concept art, set construction, character creation, and even the use of mood and tone in film will be showcased in this exhibit. The content will be more than just props and replicas of iconic films but a more artistic representation of those pieces and moments in cinema. This exhibit is showcased at the Art Gallery of Ontario (AGO).