Lily Do
half baked optimist
pricey printer
makeshift print shop
Lily Do
half baked optimist

Packaging Design, Print/Brand Communications
Aka: ( •͈ᴗ•͈ )
Lily is a designer who believes that the practical and emotional functions of design go hand-in-hand. She aims to provoke thought and emotion through her work, often exploring themes of identity and culture. Her projects take advantage of the tangibility of objects to stimulate and enhance an emotional connection between the designer, design, and user. Lily continues to be inspired by the experiences of others and herself, quickly adapting to and innovating for the fast-paced environment we live in.
First thing you would do after COVID is over? (If ever)
2nd favourite typeface (after Papyrus)
Favourite Designer(s) and/or Design Communities
Dash Dash Studio
Case Studies
- - Magazine
- - Magazine (Dash Dash Magazine) is an annual publication dedicated to connecting Asian American youth with contemporary Asian culture in an interactive way. The magazine consists of editorials, recipes, and creative work all produced by Asian American individuals. With tip-ins placed throughout, it deepens the relationship between the reader and the publication by creating an engaging and memorable reading experience. Take a look, through the eyes of an Asian.
Am I/I Am
Am I/I Am is a pop-up installation that explores the hardships second generation Vietnamese-Canadians go through regarding our ethnic identity. Throughout the space, familiar Vietnamese household objects are recontextualized in relation to our feelings of intangible alienation.
Sohwakhaeng (shh)
Influenced by South Korea’s cafe culture and the home cafe trend that flourished during COVID-19, Sohwakhaeng is a home cafe kit that introduces Korea’s refreshing cafe culture to the West while also creating a new way to pass time while at home. “Sohwakhaeng/소확행” is a Korean saying that translates to “small but certain happiness”. During this dreary time society is currently facing, our goal is to remind everyone to enjoy the little things in life.