Packaging Designer
Unboxing enthusiast
Color Enthusiast
Living For Chocolate Pretzels
Packaging Designer
Unboxing enthusiast

Packaging Design, Book/Editorial
Aka: Ann
Hyunan is a multidisciplinary designer who specializes in editorial, and packaging design. She aims to create designs that are people-centered and tell stories through strong visual. When she’s not creating, she is an owner to a cold-hearted cat who seeks her attention as well as a cook who enjoys feeding her loved ones.
First thing you would do after COVID is over? (If ever)
2nd favourite typeface (after Papyrus)
Favourite Designer(s) and/or Design Communities
Saul Bass, Sang-soo Ahn, Jessica Walsh
Case Studies
게임 엠가 game emga
게임 엠가 Game emga is a Korean word chain game that is both recreational and educational. After conducting research, I realized that there are many Korean word board games in the market yet there are no bilingual games that satisfy both recreational and educational purposes. Making a board game that is both fun and meaningful was my motif when designing this game. The game is in Korean and English, making it accessible to Korean and English speakers alike. Thus the target audiences are Korean and English speakers that are 8 years old and older. 게임 엠가 Game emga aims to be inclusive regardless of age, making it a great family board game as well as one you can play with your friends.
Keywords such as ‘harmony’, ‘sustainability’ and ‘responsible consumer’ were important to the process of creating 게임 엠가 Game emga. Each game comes in a wooden box that is beautifully engraved. The wooden box has a different design engraved on the front than the design presented on the sleeve, bringing a pleasant surprise once revealed. I did not want the box to end up stacked with other board games, so one of the goals of this project was to make a box that would blend in seamlessly in peoples’ surroundings — regardless of where they chose to keep it. In terms of sustainability, there is not one thing for players to discard of when purchasing the game.
Facing Self
Facing Self is a book that compiles self-ethnographic journals and imagery inspired by emotions, colours, and shapes associated with each day. This project started with the question, “Does birth order affect formation of personality?” I have always wondered growing up if some of my personality traits such as caring for others, being a people pleaser and overachiever are results of being a first born. After conducting research, I came to the conclusion that birth order may affect one’s personality, however it is not a definitive factor. In fact, personality can change depending on the context one is situated in! Based on these findings, the focus of the project shifted to studying what I can do to improve my own personality, and I thought journaling was the perfect way to do so.
My focus in journaling was on incidents and interactions with people who have more superiority and authority than me as I often found myself struggling in these scenarios. I chose to focus on people such as my parents, my boss and customers as I dealt with them on a daily basis. In order to effectively study myself and record as many details as possible, I came up with a template where I had to record daily happenings, emotions, colors, shapes, as well as a method for creating imagery using colors and shapes.