Emily Malcolm
Idea Generator
Multidisciplinary Designer
Put me in coach!
Self-proclaimed Hairstylist
Emily Malcolm
Idea Generator

Motion Design/Time-Based Communication, Print/Brand Communications
Aka: Em, froggie
Emily is a multidisciplinary designer passionate about motion design, branding, information design, and matcha lattes! She hopes to inspire, empower, and bring light to social issues through her work. She is always trying to challenge herself and create meaningful projects rooted in design research and critical thinking. When she isn’t designing, she is spending time with friends (remotely), admiring interior design trends, and daydreaming about playing ice hockey again.
First thing you would do after COVID is over? (If ever)
play hockey!
2nd favourite typeface (after Papyrus)
MADE Outer Sans
Favourite Designer(s) and/or Design Communities
Bruce Mau, Jenny Tieu, Mena Rimac, Gagan Saggu, Nathaniel Rojas
Case Studies
Covid Cases in Ontario
This interactive data visualization model reveals the daily Covid-19 positive cases and deaths in Ontario from March 1st of 2020, until February 28th, 2021. The data was retrieved from covid-19.ontario.ca/data.
This data visualization plots the daily Covid-19 data on a circle as each white dot represents up to 100 new positive cases, while each red dot represents up to 5 new deaths for each day. This directly compares and contrasts the deaths with the number of positive cases each day for an entire year. The sliders allow the user to isolate data for further inspection of the individual data points. A zoom and pan function allows the user to zoom in on data points to have a deeper understanding of the data and for a more accessible experience. A hover function is implemented to show the distinct separations of months for further clarity and reading of the data set.
Starlight Rebrand
The Starlight Children’s Foundation Canada has a long legacy of supporting children and their family through their health journeys. This foundation inspires others to create change and to support children as they are in and out of hospitals through granting wishes and providing children with toys and care packages. Starlight aims to brighten the lives of children and families going through dark times. They are there to provide support, hope, light, positivity, and some fun for children. These core beliefs are the building blocks for the new Starlight corporate identity. Since Starlight makes wishes come true and welcomes families with open arms, their new corporate identity successfully conveys this through the new logo, fluid elements, colour palette, and typefaces.
The new logo for Starlight combines a child’s hand to represent support and strength, a smile for positivity, rays of sunshine (the fingers) for light, and a slight bend in the rays to represent an ‘S’ for Starlight. The logo is made from the strokes of a paint brush which creates a looser and more emotional feeling with a less structured humanistic approach. This logo is seamlessly applied to both print and digital materials accompanied by supporting fluid elements. The bright orange/yellow logo against the dark blue background represents the light emanating from the Starlight Children’s Foundation Canada. The main typeface chosen is a rounded sans serif which appears friendly and inviting to children and their families.
Deskollab is a platform which features different virtual spaces created for those who work remotely to promote a healthier work-life balance. Deskollab allows users to make more meaningful connections with their co-workers, classmates, or friends with all of their favourite platforms in one place. Deskollab is not only functional but allows the user to customize their virtual spaces and studios for a unique and colourful experience. Rooted in design research, this project solves the challenges many people have been facing during the pandemic. Users are able to enjoy the time they spend on the computer while being social, making lasting professional and personal relationships, and boosting productivity.
Deskollab allows users to work independently in their own personal studios or collaboratively and create Kollabs which are different groups or teams of people. Kollabs can be anything from a team at work, a group of friends, an online class, and more. Within each Kollab there are the shared studios which can be made from a provided template or completely customized and labelled for each Kollab’s unique needs. These studios can be customized while they are in use to add or remove widgets and expand or minimize different widget windows. These studios are constantly evolving and changing to the users’ and Kollab’s desires.