Passionately curious
Product Designer
Adventure Seeker
Passionately curious

Interaction Design/Product Design, Web Design
Celena is a product designer who is motivated to build value driven products that aim to create positive impacts and meaningful experiences for people. Aside from design, Celena enjoys traveling and exploring the world, devouring good books while listening to jazzy hip hop and experimenting with creative ventures.
First thing you would do after COVID is over? (If ever)
Buy a plane ticket and bounce.
2nd favourite typeface (after Papyrus)
Favourite Designer(s) and/or Design Communities
DesignX, Hexagon UX (for women).
Case Studies
MoneyTree App
One big financial issue that many people perceive they have is that they can't save enough money to put into building their investments. As a result of this, they never get to invest their money and build their wealth and only succumb to create small "savings" which devalues every year due to inflation or have little or no savings at all. It's important to use savings to invest in value or cashflow producing assets in order to build wealth and many people don't build these financial habits and end up struggling with money problems. The MoneyTree app helps users save and contribute their savings to various investments in order to build their wealth over time. MoneyTree educates users about the importance of investing their money and helps users achieve their investment savings goals by allocating money saved towards building their investments. MoneyTree helps users create savings goals for their investments which helps them build their investments and "grow their money."
On the MoneyTree app, users can create specific savings goals for a type of investment they want to save up for - they can input the total amount they want to save up, and how frequently they want to save, when they want to contribute savings and the duration of this. The app then calculates these inputs and proposes a savings goal plan to help the user understand how much you will need to save up for how long and how frequently they will have to contribute. Once a new goal is created, the user "plants" a new tree.
Flaneuse - Editorial Design
Flâneuse is a journey of visual memories accompanied by verbal and textual sentiments of a particular time and place. This collection of visual memories aims to evoke the senses of the audience and vicariously immerse them into these places, as if they were on a journey and experiencing everything themselves. This idea was inspired by Charles Baudelaire’s depiction of the flâneur –  a man, who strolls and wanders the streets, observing and soaking it all in, with no destination in mind, only a curious itch to wander and explore. Flâneuse is a feminist twist to this concept and places women into the shoes of this archetype as the wanderer and observer of places and things, empowering them to travel and explore diverse places.
The tone, mood and aesthetic established by visual and textual imagery aims to instil a sense of nostalgia in the audience, a nostalgia for a place that feels familiar yet, they have never been. It’s the familiarity of unfamiliarity that creates a tension in the audience that draws them in and allows them to vicariously travel through these places and spaces. A rosy pink pastel hue as well as a darker shade of it are used as the main and dominant colors in the palette. These resemble shades of lipstick and is used to emphasize femininity and to reclaim and embrace femininity. Images of places, spaces and fleeting moments are used in the magazine to allow the reader to visualize and immerse herself into these places and experience everything vicariously through the turn of the pages. The aesthetic mood and feel of the magazine is established using images, typography and written text that evoke the senses and instil the feeling of transcendence as well as a hint of nostalgia through using space, hues, shades and tints as well as movement.
Initially, for my thesis project, I wanted to explore the relationship between food and culture, specifically how food can influence and preserve culture as well as how culture influences and preserve ways of eating and cooking. Through my initial research into this topic, I was able to uncover insights that helped me understand how people have built a relationship with food throughout history and how different cultures have different ways of preparing and eating food which allowed them to establish distinct cultural identities. These cultural identities are therefore maintained and reinforced by practising these food preparation and eating rituals which also fosters commensality. After conducting research and doing design sprints, I came up with the idea of creating an app called RoundTable. Roundtable is designed to help promote the understanding and appreciation of cultures through food as well as foster social connection by bringing people together to share, eat and connect.
RoundTable connects people together to share, eat and connect. The following are four key features of the app: 1) Share & host diverse food experiences - RoundTable enables home cooks, chefs or anyone to host food experiences and share their culinary culture or experience with other people. 2) Explore Dynamic & Unique Experiences: RoundTable also allows users to explore dynamic and unique food experiences in different places. Users can explore in-person or online experiences and try social or private experiences. 3) Meet & Connect with New People: This app was designed to bring people together through food, therefore through RoundTable, users are able to connect with others who share the same love for food. 4) Safe & Secure Experiences: Roundtable ensures the safety and security of users by fostering communication and trust between all parties on the platform through implementing thorough safety measures.