Alexa
Alexa
Experimental Creative
Communications Designer
Story Teller
Foodie
Doughnut Obsessed
Alexa
Experimental Creative

Print/Brand Communications, Book/Editorial
Aka:
She/her
Proudly: Female POC Designer
About
Alexa is a multidisciplinary designer, focused in branding, editorial and communication design. She values design as a means to communicate meaningful and impactful stories. She believes that storytelling through design has the power to identify and connect with an audience to ignite strives toward a better future. Alexa looks forward to the ongoing state of process and learning as it contributes to her growth, and hopes that somehow her design can leave a positive impact in the world.
First thing you would do after COVID is over? (If ever)
Backpack South East Asia (and eat all the food)
2nd favourite typeface (after Papyrus)
Temeraire
Favourite Designer(s) and/or Design Communities
Manon Louart, Naomi Otsu, Wade and Leta
Case Studies
Maganda
"Maganda" is a book that gives a glance at Filipino beauty standards from two sides: from the historical context that shapes them and from the personal narratives of 5 Filipino-Canadian women navigating identity and their search for self-confidence.
Maganda is comprised of 2 different types of pages: historical articles and personal narratives, in order to give context to Filipino beauty standards as well as a personal reflection about the subject, coming from the perspectives of 5 different Filipino-Canadian women. A subtle gradient is used to reflect a recurring theme of colorism in Filipino Beauty standards and navigating that insecurity throughout the 3 chapters of the book; childhood, adolescence and adulthood.
Reptilia Rebrand
This design project challenged us to research a cultural institution or non profit organization and develop a new brand identity. While developing Reptilia's new corporate identity I considered the developed mission statement "A home for curious critters" and a fun, caring and educational brand personality.
The logo for Reptila Zoo and Education centre combines 3 elements. Reptila's fun, caring and educational brand personality, their crocodile mascot, and "curiosity" illustrated by the wandering eyes looking up to the corner. A fluid corporate identity was also considered during this phase of the rebrand, so the monoline style is used to tie the logo in with the set of illustrative elements displayed in Reptilia's other brand applications.